About

Asyraf Lee was born in Kuala Lumpur, Malaysia in 1988. A son of traditionalist parents, engineering was the path set by his parents. He attended Setapak Technical School for Electronics Engineering foundation, thanks to his interest in anything that uses a battery or ten. Like many teenagers who needed pocket money, he had a few part-time jobs which he accidentally picked up photography along the way. He started assisting a number of local photographers on a part time basis and his interest on photography becomes a passion.

He graduated in 2005 and freelanced as a photographer for almost two years, with nothing more than a borrowed camera. In 2007, he established Asyraflee.com but was still a one-man show. In 2009, Asyraf Lee has expanded his company, Asyraflee.com into a team of 5 photographers.

Asyraflee.com have served and still serving numerous clients with various backgrounds, such as; military contractor, FMCG manufacturer, restaurant franchise and many more in our list of clients. This makes us, a solidly experienced company that can deliver.

We are focused in commercial, industrial and corporate photography. In 2010, we have expanded into weddings and portraiture.

Works published: The Star newspaper, The Sun newspaper, Stuff Malaysia magazine, CHIP magazine, KLUE magazine, FACES magazine.

Exhibition: KLUE’s Urbanscapes, 24HOURKL.

Works on public display:

1. “Take off. Touch Down. Shop” campaign for Malaysia Airports Holdings Berhad, billboards.
2. Unilever Food Solutions Malaysia, on all delivery trucks.

FAQ
  1. Can we hire Asyraflee.com now?

  2. Hold your horses, partner!

    Before commencing any work, we would love to talk to you about the services you require and many other things related to what you require. The more we know our clients, the better we serve.

    We are just email away!

  3. How many years of experience does Asyraflee.com has?

  4. 5 years, as of 2010.

  5. Why should I hire Asyraflee.com?

  6. Because of our expertise, experience and efficiency. And we take good photographs!

  7. Does Asyraflee.com operate a studio?

  8. No, we do not operate a permanent studio due to the types of project we handle and the scales of the items we usually photograph, such as; patrol vessels, production line, and naval dockyard.

    As the nature of our work requires us to travel with all of our photographic and lighting equipments, we are capable of setting up a fully-functional studio on the client’s location, refreshments included. This will saves the client’s time(the studio is already at your office) and lowers the cost (no studio rent, no money wasted on petrol and toll) and also increases the productivity (you can immediately go back to work, since you are in your office instead of being stuck in the traffic jam).

  9. What equipments does Asyraflee.com use?

  10. We use a lot of things for work; small, big, expensive, cheap, easy and complicated. It all depends on what kind of project we are handling and the output required. We use anything and everything to get the results that our clients want.

  11. What is the standard rate that Asyraflee.com charges?

  12. Roughly, it starts from RM2000 per day. This rate of course, will decrease or increase, depending on the factors required by each clients. The less you need, the less you pay.

  13. What is your pricing structure

  14. As each of our clients has different requirements and other factors, we offer a flexible pricing structure, thus the price for our services may increase or decrease, depending highly on the requirements by the client.


    EXAMPLES;

    ABC Corporation is looking for a photography company to photograph the board of directors for the annual report. Our usual rate for such photo shoots starts from RM3000. These are the scenarios depending on different combinations of requirements.


    QUALITY+DEADLINE=PREMIUM PRICING
    ABC Corporation requires good photography with creativity (QUALITY) and the photos to be ready in two days time (DEADLINE); this translates to a minimum of 25% price increase (PREMIUM PRICING).

    This is because we need to delay other projects in order to accommodate ABC Corporation’s deadline.

    DEADLINE+BUDGET=ACCEPTABLE QUALITY.
    ABC Corporation requires the photos to ready in two days time (DEADLINE) and has a limited budget of RM1000 (BUDGET); this translates to the quality of work which is no more than acceptable (ACCEPTABLE QUALITY).

    This is because we have to accommodate to other projects that require greater workmanship, time and attention.

    QUALITY+BUDGET=FLEXIBLE DEADLINE
    ABC Corporation requires good photography with creativity (QUALITY) and has a limited budget of RM2000 (BUDGET); this translates to a delivery date that is no less than two weeks from the completion date of photo shoot (FLEXIBLE DEADLINE).

    This is because we need to accommodate other projects with tighter deadlines.


  15. Are there any other costs that may incur during your service?

  16. Yes, there are other costs that may incur but not limited to the photo shoot which clients have to cover, such as;
    Transportation for outstation locations, accommodation for outstation locations, make-up artists and so on. This will be explained further in our quotations.

  17. Do you have wedding packages for weddings?

  18. No, we do not.

    As stated in number 5, we tailor our pricing to each of our clients. Just email us about your details and requirements and we will reply to you with our quotation.

  19. Asyraflee.com listed a lot of clients but only a few of them are in the portfolio, why so?

  20. We would like to keep our presentation as simple as possible while maintaing quality. Having all of the photographs (which is 51,145 in total, as August 2010) in our website would defeat this.

  21. Does Asyraflee.com has a newsletter?

  22. We will soon, we are still planning on what kind of format we would like to go for.

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    Should you have further inquiries, we can be contacted at us@asyraflee.com

    Click here if you wish to go to our main page.